Vanite – Blick: Logo process. Started with finding the right width for the font. In this case it was a combination of two widths. Then finding the fitting details; we exaggerated the left upper corner of the B to get more of an eyelash feel to it. This was an important detail, since the B would be used as a separate symbol/logo. Next was finding the right pairing for the primary font. When everything was finally in place, it was time for finalizing the design(s).
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