Customer: Folk / Sanoma
3D animations for a campaign by Sanoma.
It was fun to be able to create a game-like city atmosphere with lots of stuff happening. The idea was to have a hectic feeling and lots of obstacles in an urban setting, representing the “sales jungle” that marketeers navigate.
There was a lot of testing and variations done to find the right kind of game-like feel to the city and then a lot of work bringing the whole thing to life. But it was all worth it when crossing the finish line!
More about the campaign:
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