Customer: Folk / Lidl
We created the lion for Lidl, the main partner of the Finnish men’s national ice hockey team, which was used as a part of their wide-spread campaign during the 2022 IIHF World Championship. In addition to the lion, we created various content for screens in the stadium and around the city.
The campaign was a success and so was the tournament, with the Finnish team clinching the gold metal. Beware, the lions are on the prowl again next year!
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